April’s Mompreneur: Fresh Baby Bites

While I was pregnant, no, not when pregnant, while I was pregnant I didn’t live in reality, I was in the pregnancy bliss… let me move forward a bit… in the first year of my son’s life, I fantasized about creating an organic baby food company… and then I found… Fresh Baby Bites one day while I was shopping at Sprout!  Then fast forward two years and kabamm, I am introduced to the one of the founders of Fresh Baby Bites, Kim Burns!  YEAH, this months Mompreneur is KIM… Here’s Kim…

at the kitchen
















Tell us about you and your business–

Fresh Baby Bites is a local baby food business based right here in San Francisco. We only use fresh, local, organic ingredients for our baby food-and offer everything from simple purees, to purees perfectly spiced up with fresh herbs and spices, to spices & grains where we incorporate healthy grains including amaranth, buckwheat, barley & quinoa.  We also include protein options–local, grass-fed beef, lamb and poultry.
















What was your career prior to becoming a mompreneur?

I sold a wrinkle filler and a competitor to botox to plastic surgeon & cosmetic dermatologists.  I went from wrinkles to baby food!! My business partner, Cristina Serafyn, has a marketing background and has been to more farmers markets around the world than she can count!

Why do you want start your own business? 

I always thought if you are going to work hard why not work for yourself?  I found something I was passionate about ran with it.  It hasn’t been as easy as i thought it was going to be but it is rewarding and enjoyable!

What makes you unique and makes your business different from anyone else out there? 

We are the only baby food company in the area to exclusively use local ingredients–even our rice is from northern California!  You won’t see mangos on our menu because they don’t grow in our backyard!! Our menu changes not only seasonally but also weekly-we truly believe that variety is the spice of life!  We also use fresh herbs and spices to help develop baby’s palate at an early age-baby food does not need to be bland!!!  We deliver our Fresh Baby Bites bundles directly to your doorstep from Marin down to the South Bay-with several free pick up locations including Sprout, Peekadoodle, Day One center, Recess and Baby World.













What accomplishments are you most proud of in your business so far?

We deliver Fresh Baby Bites ourselves to our customer’s doorstep-hearing from our parents and meeting the babies about how happy they are with the food, how we really have made their lives so much easier-giving the parents more time to spend with their baby is priceless.  We love that what we are doing is truly making a difference in the lives of our customers.  We also just celebrated our first year in business-a true milestone for any small start up and we are just now launching into adding finger food to our menu!

What do you like most about being a mompreneur?

Obviously the flexibility to set our own schedule and make our own decisions about how we want things to be.  It is very rewarding to do something you enjoy for yourself instead of working for someone else!  To see our idea actually in motion and looking forward to seeing where we can take the business over the next few years is very exciting














What advice do you have for other aspiring mompreneurs?

If you have the passion and drive to do something than go for it!!! Yes giving up the cushion of the corporate world can be tough-it took me about 2 years to give up the corporate world but I was confident in all the planning and background work that we did to make the leap of faith.  Yes I gave up a nice salary and probably won’t make any real money anytime soon-but I think that will change in the very near future.  Realize that it will be harder than you think but it will also be more rewarding than you think!  I would also suggest finding a business partner!! I know I couldn’t do it all by myself–if you have someone to work with that you like it will make life much easier and more fun!

If someone knocked on your door, and it was during business hours…  how will they find you?  Kid on hip, overalls… pjs?

Since I am 7  months pregnant you will most likely find me in yoga pants and a tank top! Cooking days include jeans and a long sleeved-T-shirt along with my apron and of course flats!!!

Do you each lunch?  Favorite food?

When we are in the kitchen we usually heat up Tamales from Alicia’s Tamales Los Mayas.   Our office day is on Tuesday and our office is a local cafe with wi-fi so you will find us at The Grove most Tuesday’s-I love their Tuna Melt!

What time do you finally fall into bed at night? 

I usually end up falling asleep in my daughter’s bed around 8:30 wake up an hour or so later and stumble into my own bed-my husband works NY hours so we are an early to bed household!

Any challenges you’d like to mention…?

Making the food is the easy part!! Getting the word out has been the most time-consuming part.  We are out constantly doing tastings at baby stores, mom groups, various Mom & Baby events- GGMG has been a great resource for helping us spread the word–We have nice relationships with Carmel Blue, Sprout, Day One Center, Recess and recently Baby World who have all been great at helping spread the word about Fresh Baby Bites.

Yeah, thank you KIM!

You can find out more information about FRESH baby bites and order here!




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HOLD THE DATE– Mompreneur Meetup

Our Guest Speaker, Alesha Bishop, co-founder of Moms with Apps, co-creator of Mom Maps, and now co-founder of Henry Nate Consulting is here to save the day with branding and marketing solutions for MOMS who are on looking for a little help and big ideas! Join US!

Check our Calendar for more stuff

Thursday, April 19, 2012  6:30-8:30– Sports basement


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What a night… even in the rain we showed up!

What a night!  I love listening to the mamas!  Last night Jennifer Jamieson, a new mama pitched us and then asked how do we do it all… wow, that is such a great question.  Everyone gave their two cents and shared their experience, helping a mama survive the trials of mompreneurship!

Our second mama, Amanda shared her beautiful children’s line and then pitched an entirely NEW IDEA… I think we were unanimous with loving her idea… … two thumbs up!

Way to go mamas!  See you next month.

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Can You Pitch?

Dirt road

Every month we get together to learn from amazing women who are on the journey to fulfill some type of crazy dream…  We learn about mamas who are bedazzling jewels, making organic baby food, to those really smart number mamas who offer accounting services.  Mompreneurship is insane!  I just want to say that again, insane.  We are driven to do something… more.  This month we hear from two more moms who travel on this long dirt road, which sometimes leads to know where. (But most times leads to a rainbow!)

Will you be joining us?

Amanda Boyd from http://www.adorelaviedesigns.com/ the most beautiful children’s clothing line!   AND…
Jennifer Jamieson from http://jenniferjamieson.com/ a photographer for all your photo needs



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Mompreneur of the month: March 2012

March Mama!
Mompreneur of the Month
Caroline, our mama founder ~ and mama to Jackson!
Tell us about you and your business-to-be!

In 2009 I started a recruitment consulting business focusing on non-profit and social entrepreneurial companies.  Shortly after going down this path I decided that running a business was like raising another baby.  And, I wanted to pursue my passion for nutrition and health for kids.  Although I loved being a mom and the idea of being a business owner, I decided that I was going to put my plans on hold until my son was a little older. 

What was your career prior to becoming a mompreneur?

Corporate Human Resources and recruiting – I started my career as a recruiter and worked for some fantastic companies like Gap Inc. and Charles Schwab.  Those companies provided me with so much training for the business world in a dynamic, bright, driven environment.    After a few years I decided that I wanted to be an independent consultant….a step toward entrepreneurship but not all of the way there.  Until I moved to NYC to pursue my passion for healthy food in schools.  For the past 8 years I have worked in NYC and SF with organizations dedicated to health and wellness for kids.  

Why do you want to start your own business?

I have always talked about having my own business.  I love the independence, the creativity and the ability to combine all of my passions.  When I was deciding onmy major in college, the only thing I said was that I wanted to have my own business.  I chose International Business because I also have a passion for language.  Here I am many years later still working on that dream!


What advice do you have for other aspiring mompreneurs?

Definitely take the time to write a thorough business plan.  Talk through your business plan with another accomplished mompreneur.  Make sure that your expectations about how much time it will take to run a business are realistic and in-line with your family’s goals/expectations.  But, otherwise – don’t think too much because you will always find a reason why you can’t do it!!  Take the risk!!!

If someone knocked on your door, and it was during business hours… (assuming you work at home) how will they find you?  Kid on hip, overalls… pjs?
Right now I do work from home supporting two mamapreneurs creating healthy food for kids!  I am fanatic about getting up, taking a shower and getting dressed for the day.  This makes me feel like I can get things done!


Do you eat lunch?  Favorite food?
My standard is fruit and frozen burrito. As I write this, I realize this does not sound good.  If I was going out to lunch, that’s a whole different story. Love all pizza and Vietnamese sandwiches – hotter the better.


What time do you finally fall into bed at night?
I do everything better in the morning…I go to bed early by 10pm. But have been known to get up at 3am for an hour or so and then back up at 7am. 

Just in case you want to read more…

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Talking Women2.0

Work it Ladies!

Women2.0.  Do you know of them?  Have you heard?  I think its super important for us ladies to, well, be talking… we need to talk about what we are doing in business, and to tell the world.  One place you can do that is at Founder Fridays.

Make a plan, get a sitter for the night!  GO!


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Are you local?

English: Entrepreneurial activity in the US - ...


I was at one of those entrepreneurial conferences about two weeks ago and I found out about all of these companies that I had no idea about, and one of them is MANTA.  I am not doing business locally, I don’t have a storefront or a service currently but I can still use it for Living My Dreams.  I think it’s smart to check it out, and to make it better… there can be no cost involved, yeah!

check them out!

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I never thought I needed an Attorney

Law Library DVDs

who has time for law books and dvds?

Thank goodness I was at our meeting last night and listened!
There are so many details, that I honestly don’t have time for, but a seasoned, well
respected, (and a mom of two) business attorney sure will help when it comes to pressing contracts, details,
trademarks application, corporation status…agreements, AHHHH… I can go on and on here but I’ll stop, I think you get the idea, we need attorneys to cut through the fat of it all! Anyway I just wanted to say to MOD4LLP for showing up and helping us out last night!

Find them if you need them!

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Hey YOU!  Are you starting a nonprofit?  I came across this organization that may be able to help…

415 373 6767  http://WHOmentors.com

WHOmentors.com, Inc., a nonprofit public benefit 501(c)(3) tax-exempt organization, offers articles of incorporation pre-cleared and pre-validated by the California Secretary of State, draft bylaws and 100 hours of consultation, training, and other forms of management assistance services to quickly incorporate a nonprofit educational and/or charitable organization Review: http://WHOmentors.com/fiscalsponsordirectory

Other Stuff You May Like:

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Our Next meeting… PLAN for it.

Remember we now have a permanent monthly meeting home… and our next meeting will be all about the Plan!  Do you have a plan?  Are you just beginning or need to refocus?  Our guest speakers are pros at details and all legal matters, considering they are attorneys for business!  Here is what they think: ( i love this!)

Do what you love.

Your business is what you love.  It might be engineering, writing, a restaurant, renewable energy, cupcakes, social change, phone apps, stationery, winemaking, literacy, games, cabinets, potato cannons, finance, aligned chakras, or oil on canvas.  Maybe you’re an expert in accounting, landscaping, Japanese poetry, building houses, transmissions, medicine, performance, insurance or massage.  Maybe you make the software that runs these other businesses, or the machines that make the software, or the cupcakes that feed the machines that make the software…you get the point.  You do what you love.

We’re lawyers.  We can work with you to understand the legal landscape surrounding you and your business.  We want to explain the legal side of where you’ve been, and give you the tools to make an informed decision about where you want to go.

I like that they say INFORMED.  Yes, I want to be informed… at every point of my business making process, don’t you?

Join us.  Mark the calendar.  February 16th 6:30-8:30  see you then!

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