Category Archives: Featured Mom

July Mom Entrepreneur of the Month~Ashita of Slidelane.com

I just love it when I meet another mama who is just as ambitious as me, this month I had the opportunity to meet with Ashita Trikah of a new  site, named Slidelane, easy to remember as it includes my NAME.  HA.  She greeted me at 9am with her family behind her all looking perfect, I loved it. I arrived in my sweat pants and sneakers, quite a contrast!  Here is Ashita…

SF Mom Entrepreneur

Tell us about you and your business-to-be!

I’m a mom of two (3 and 18 months).  I’ve always been ambitious and hungry for challenges.  I love learning something new.   Physical, mental and spiritual balance is very important to me.

Slidelane is a social marketplace where new parents can find, recommend and share the best places and services in their neighborhoods.

The site (and soon to come mobile apps) replicates the word-of-mouth experience that parents can find chatting with other parents at the neighborhood park.  The content is both curated and community driven.  We wanted to make it a super easy and clean experience for parents to find stuff like the best baby boutique, meal delivery, music class, photographer or sleep trainer…and we have!

SF Mom Entrepreneur

What was your career prior to becoming a mompreneur? 

– I was in Corporate America doing hi-tech product marketing, management and strategy.

Why do you want start your own business? 

– I have had the burning itch since business school to launch my own thing.  Even in my corporate roles, I was always most passionate about innovation.  It’s the most exciting challenge I’ve ever had.  Most importantly, I love the flexibility it gives me to focus on my kids when I need to.

SF Mom Entrepreneur

What makes you unique and makes your business different from anyone else out there? 

– We are two tech savvy moms that have worked in cutting edge web/mobile stuff but also understand  and care deeply about our target demographic.  We’ve both been there, and understand the challenges that new parents face.  Having these characteristics, along with the support, ambition and luxury to take time off from our corporate jobs to thoughtfully build a company is lucky.  I think we’re in a unique situation.

SF Mom Entrepreneur

What accomplishments are you most proud of in your business so far? 

Launching our invite only beta, getting our first set of users, and receiving positive feedback.  Hearing from people that they love our site and found it valuable is unbelievably rewarding.

SF Mom Entrepreneur

What do you like most about being a mompreneur?

I love the flexibility both personally and professionally.    I also love that my skills as a mom are so transferable.  Multi tasking with two kids and keeping household operations moving makes you a ninja!

What advice do you have for other aspiring mompreneurs?

Lean on the support you have and follow your dreams.  It’s worth it.  Drink a lot of coffee. Sleep is overrated.

If someone knocked on your door, and it was during business hours… (assuming you work at home) how will they find you?  Kid on hip, overalls… pjs?

skinny jeans, boots, and a comfy sweater drinking tea/coffee and on my laptop or phone

SF Mom Entrepreneurs

Do you each lunch?  Favorite food?

I eat as I go through my day at least every two hours.  I do a lot of meetings over lunch or coffee and ALWAYS snack.

SF Mom Entrepreneur

What time do you finally fall into bed at night?

It depends how tired I am but 11:30 is pretty standard.

Oh, and also… open ended question… any insight or advice for other mamas?

You cannot do everything.  There are only 24 hours in the day.  Prioritize, and it’s ok if some things slip.  I use the 10-10-10 rule.  Will this be worth it in 10 minutes, 10 days or 10 years?  It helps me figure out that a ballet class for my daughter may take precedence over a meeting.  It also helps me order out, and deal with a messy house so that I can focus on work.

Any challenges you’d like to mention…?

It’s tiring and like everything in motherhood you are torn between where you spend your time (your company vs. your family).   You work REALLY hard without a financial pay out initially, but we’re used to that as moms…aren’t we?

 

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June MOM Entrepreneur of the Month~Colleen Campbell!

 

Recently I had the immense pleasure of interviewing fellow momeprneuer, Colleen Campbell. She is warm, funny, and oh so business savvy!

 

Tell us about your business?

My business is called Ignite Your Potential, which is an online offering as well as a private practice where I work with smart women who want to achieve more in their careers, relationships, or other areas of their lives where they may feel drained or stuck.  Through a dynamic blend of life coaching and counseling, I help women get clear about what they want and need, strategize and negotiate to meet their goals, and ultimately create sustainable, lasting change in their lives.

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What was your career prior to being a mom?

My son Dax is 8 months old and I’ve had my practice for about 6 years, so even before I was a mom. Before my practice doing coaching and counseling, I was doing psychotherapy with clients in several different family clinics.

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Why did you start your business?

It was always my intention to work for myself. My business plan includes building my online presence and offering products that will creatively help clients be who they’re meant to be. Just like my clients, I am also an achiever-type and working for myself is how I will meet my own exciting goals. One of which is having a career that my passion. I believe that we can live into our own potential and having my own business is a part of that.

 

What makes you unique and makes your business different from anyone else out there?

I’m different from other life coaches because of my extensive training, I have a PhD in Clinical Psychology, and my background in psychotherapy. I’m different from other counselors in the way the work is focused on goals and the active intention of creating change that lasts. Because I blend counseling and coaching I can meet each client where they are and help them get where they want to go faster.

I also offer phone sessions for those who cannot make it to my office and I offer a complimentary initial session to make sure we’re a good fit for one another.

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What accomplishments are you most proud of in your business so far? 

I’ve had clients publish books, launch new products, start their own companies, move into high level leadership positions, and repair and grow their relationships. All of this makes me incredibly proud, not for me, but for them. The pride I have in my clients’ accomplishments is the pride I have in my business. That I can enable that for people is deeply satisfying for me.

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What do you like most about being a Mompreneur?

I’m so grateful, considering the hours I work, that my baby is nearby. I enjoy seeing him through out the day, feeding him, when he’s teething, soothing him. I can still feel connected to some degree even though I’m working. Of course I know not all Mompreneurs can be at home. And it is a double edge sword in the sense that there are times when it can be distracting.

I also believe that it is good for children to see their parents accomplishing things in the world. And I look forward to one day teaching Dax, if he’s interested, about running a business.

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What advice do you have for other aspiring Mompreneurs?

Delegate is my biggest advice. This takes refinement and it’s always changing. But in your personal life and in your business, what are you laboring on that someone else can do? And maybe you can’t afford to delegate all those tasks…but make a prioritized list of what get’s handed over next as your budget allows. I help my clients think outside the box in terms of what they want/need, what can be delegated, and how to negotiate to achieve these ends.

Clothing?

I usually dress in professional clothes when I work, it gets my head in the game.

 

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Mamas of the month: Linda Kong and Susan Koo – SF Kids Consignment

Hello Moms! This month we sent Stef, fellow mompreneur (and the nanny from AskaNanny.com), to meet the moms behind SF Kids Consignment (sfkidsconsignment.com). Here’s Stef!

Thanks!! I am so excited to be a part of this month’s mompreneur interview! I had a blast heading over to Susan’s hilltop house to interview these two amazing mommies. They were in the midst of gearing up for their premiere consignment event coming up soon – May 3rd – 5th in Fort Mason’s Fleet Room. They were kind enough to take a moment and chat with me over a cup of tea.

Enter Linda Kong and Susan Koo:

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Tell us about you and your business!

L: I am a mom to a 3 year old girl. I really began to rethink how my consumer habits have a direct impact on the environment and how it will affect my daughter’s generation. Also, I have always been a matchmaker at heart so it felt like a natural fit for me to match moms to great deals as well! And SF Consignment was born. Susan and I have been friends since our single days and were even pregnant at the same time! So it was an easy choice to go into business together as the gear began to pile up around us.

S: I am the mom to a 3 year old girl and 6 year old stepson. I like to consider myself a tidy person, so when our house began to accumulate more and more kids items, I started thinking of how nice it would be to find homes that would appreciate them. I would love to live in a clutter-free home – with kids, I know this may be impossible – but now with SF Kids Consignment I have the option to clear out some items they don’t use and live in a home where every item has its place and purpose.

What was your career prior to becoming a mompreneur? 

L: I was a site merchant for Walmart.com where I managed the site experience for the Walmart customer. Now with SF Kids Consignment I manage the shopping and consigning experience.

S: I’m a physician who helps recover organs for transplant. So I am currently working! I work at the hospital a few nights each week and work on SF Kids Consignment during the day.

Why do you want start your own business? 

L: Being in the Bay Area, it’s so tempting to be entrepreneurial! I really enjoy seeing an idea come to life, and being able to create something that helps solve an issue for people.

S: It has solved my clutter problem! And for me it’s a creative outlet – which I get to work on with a good friend!!

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What makes you unique and makes your business different from anything else out there? 

L: For many years, I have consigned my clothes. I think it makes economic and environmental sense to extract value from the things you own. As the consignment space continues to grow as an industry, it’s more important than ever for companies to make things more durable so that there is higher value for the secondary market. I like to compare it to how Honda designs their cars so they are low maintenance to own and high in resale value.

S: The movement of reuse, repurpose, recycle really speaks to me. I spent my early years practically growing up in the wilderness (Grass Valley – pop 2000 at the time). At a very young age, I was taught to respect the environment. SF Kids Consignment is a San Francisco-centered event which makes us different because this is where collaborative consumption seems to be gaining strong momentum.

What accomplishments are you most proud of in your business so far? 

L+S: We thought of this idea in Oct of 2012 and have set-up so much in such a short time. We are proud that we moved so quickly, and we will have our first event in May 2013!

What do you like most about being a mompreneur?

L: Although right now, since it’s so close to the event, I do feel like I am working harder than ever, I like the fact that I can work around the standard 9 to 5 – also the commute to my home office is great!

S:  I love having what feels like a perfect balance of work and family.

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What advice do you have for other aspiring mompreneurs?

L: If you are going to fail, fail fast, learn from it, and be free to move on to the next big idea. Make sure you have a valid customer base before you dive in, and set aside some time to network and meet like-minded people, as sometimes being an entrepreneur can be a bit isolating.

S: I agree with Linda: networking is so valuable, especially with other moms. Also, find a partner with complimentary skills, and be disciplined and focused about your work, including the things you don’t like to do, but enjoy the journey!!

If someone knocked on your door, and it was during business hours… (assuming you work at home) how will they find you?  Kid on hip, overalls… pjs?

L: I usually toss on a striped shirt (I love stripes!) with comfy, stretchy jeans.

S: Yoga pants, working on the computer in our guest bedroom with my 2 phones, cup of water, and cup of tea, with my daughter off enjoying the park with her nanny!

Do you eat lunch? Favorite food?

L: Sometimes I’m working non-stop and forget to eat lunch! So I try to eat a big breakfast instead. Favorite foods are sushi and anything my husband cooks!

S: Not always, but most of the time. I love anything Asian – sushi and Vietnamese are what I’ve been craving lately!

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What time do you fall into bed at night? 

L: Usually after midnight.

S: I’d like to say 10 pm, but it usually ends up being after midnight for me as well (especially after daylight savings time!).

Any insight or advice for other mamas? 

L: Yes! Being a mom has taught me to become more adaptable and that there is no one right answer for things! So don’t compare yourself to other moms! Everyone has 24 hours to spend in a day, being hard on yourself for things you can’t control is not a good use of your 24 hours.

S: Again, enjoy the journey – sometimes I have very tough days with my children, but it seems to go in phases and passes rather quickly in retrospect.

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Mama of the month: Oreet of SharQui -The bellydance workout®

Moms Moms Moms!  I have a confession, I have been sitting on this interview for months, as I am completely immersed in my new business Les Lunes Lingerie and Loungewear, SFmompreneurs has fallen just a tad off my radar (BUT really I love-love-love you all, and am trying to find ways to spend more time here!!)  Bad mama lane 😦  Low and behold here is our mama of the month, the beautiful, Oreet!    

Enter Oreet Schwartz…Image

 

Tell us about you and your business!

I am a mom of 2 kids, a 3 year old son and an 8 month old daughter and the founder and creator of SharQui – The bellydance workout®.  I started my business 12 years ago in NYC before kids and recently moved 5 years ago to San Francisco to expand the format on the West Coast.  SharQui® is a bellydance fitness format and is the ONLY accredited bellydance format in the world.  Worked very hard to get this status and very proud of it!  I have 60 instructors across the US, have classes in NYC, SF, Baltimore, Southern and Northern California, Las Vegas, Ohio, Virginia, New Jersey and Pennsylvania.  I offer 3 instructional DVDs on amazon, apparel, music, and instructor trainings.

What was your career prior to becoming a mompreneur? 

I was a modern dancer, fitness professional and bellydancer in NYC. I started SharQui in 2000 before I was married and had kids.

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Why do you want start your own business? 

In the late 1990’s I noticed that dance/fitness started to become a big trend, especially latin aerobics.  I noticed that the fitness facilities were NOT hiring certified fitness professional to teach latin aerobics but professional latin dancers.  This was bog problem as dancers are not trained to teach a structured fitness class and fitness enthusiasts were not happy because they were not getting a proper workout.  Fitness enthusiasts learn by where they should feel it in the body, not visually like a dancer.  So then I thought why not bellydance!  My heritage is Yemeni/Israeli which makes me a jew of arab descent.  Bellydance is part of my culture and I remember how I felt dancing with the women in my family.  So freeing and non-judgmental.  Any body type, fitness or dance level can do it.  By the late 90’s I was so tired of teaching all those trendy workouts and my body and self-image needed a change.  Then I thought this could help a lot of women’s self-image!  So I gave bellydance structure.  With my fitness expertise and my bellydance knowledge, SharQui was born in 2000.  

What makes you unique and makes your business different from anyone else out there? 

What makes my business unique is that it’s for ALL women.  You are also not only getting fit but you are learning authentic bellydance and being educated about it at the same time!

 What accomplishments are you most proud of in your business so far? 

Getting my format accredited by the top 2 fitness associations, being a presenter and teaching my peers at fitness conferences and getting the word out about what bellydance is REALLY about.

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What do you like most about being a mompreneur?

That you can have your cake and eat it too.  Even though things take longer to get done, it still gets done.  I love how being a mom empowers me to be driven.  It’s not only for me, but for my kids and husband.

 What advice do you have for other aspiring mompreneurs?

Take it slow.  Think it through and try not to make expensive mistakes.  

If someone knocked on your door, and it was during business hours… (assuming you work at home) how will they find you?  Kid on hip, overalls… pjs?

In my workout wear (because I taught a class in the morning) and my daughter right next to me.

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Mamas it’s August…who is our mom of the month?

Once a month I love featuring different moms and their business…. Well it’s mid August and I have no one… Anyone interested?

Contact me!

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OMG July Mompreneur of the month~ASK A NANNY

MAMAS July is my birthday month, I have been in negotiations with a fellow mama for a business venture, and I have come across two people in technology who have offered to be advisors for my technology platform… so as you can see I’m a bit behind this month with the post… SO SORRY.

This Months Mama is Stef Tousignant from Askananny.com-  I walked into her house and I thought I had gone directly into a beautiful little preschool, but also a very modern and stylish flat here in San Francisco.  I don’t know how she does it?  Everything was in place, everything clean and baby…. well he napped!  I honestly think it’s true, a nanny has super powers that make everything right!

Enter Stef…

Tell us about you and your business-to-be!

AskaNanny.com is an advice website for parents of infants and toddlers. Parents write in their question via email, FB or Twitter and I answer right away with helpful tips, developmental info and pages from favorite parenting books to read.

 What was your career prior to becoming a mompreneur

I was a nanny for 5 years and before that I was an infant teacher for 3+.

Why do you want start your own business? 

I love to be my own boss, my mother ran her own business my whole childhood and always had the flexibility to make us the priority, which is what I do now with my kids!

What makes you unique and makes your business different from anyone else out there? 

I am open to all parenting styles and understand that parenting is hard and you do what you can to get through the phase your in at that moment. I am not judgmental – I am here to help. I know infants and toddlers extremely well and am always available to help anytime a parent asks!

What accomplishments are you most proud of in your business so far? 

That I have built this business while raising my sons, setting an example of what you can do if you put your mind to it. I love to support my readers whether they are nannys or parents, it is a rewarding experience.

What do you like most about being a mompreneur?

I like and dislike the same thing in fact, which is that I can be a stay-at home mom and be with my baby every day and run this business – but at the same time somethings got to give sometimes and its always the business, so it can be slow going…

What advice do you have for other aspiring mompreneurs?

Get childcare even if its part time, otherwise a year or two to your business plan!

If someone knocked on your door, and it was during business hours… (assuming you work at home) how will they find you?  Kid on hip, overalls… pjs?

Baby on hip, jeans and tshirt, probably forgot to brush my hair (as usual) nursing my one cup of coffee I am allowed a day (BFing!)

 

Do you each lunch?  Favorite food?

Yes I have to I am BFing but Im sure if I wasnt I would skip it….ice cream (trying to cut the nightly habit left over from pregnancy days!)

What time do you finally fall into bed at night?

1130/12 after pumping….

 

Oh, and also… open ended question… any insight or advice for other mamas?

Go out with your husband, find a good nanny you can trust and make part of your family.  Don’t expect quick fixes to work in the long run when it comes to parenting, it really does take hard work and a lot of time and patience! (and lots of LOVE of course!!)

Any challenges you’d like to mention…?

Prioritizing my daily life as well as tasks I have to do for my business….

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Some of our lovely mamas!

A growing list of our successful mom started businesses!  Find them!

http://www.kidsyogastories.com/
http://www.cherrybranchsf.com
http://www.fbacadesign.com
http://www.momiloop.com
http://www.freshbabybites.com
http://www.adorelaviedesigns.com
http://www.mymilkcarrier.com
http://www.amindfulfamily.com
http://www.oneloudermarketing.com
http://www.sidewalkskincare.com
http://www.strollerspa.com
http://www.speakuppowerfully.com
http://www.leslunes.com
http://www.lanekennedy.com
http://www.askananny.com/

Want to be on the list?   Just let us know!

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June Mompreneur Giselle

Oh, mamas, I have tried to post this three times and it has totally disappeared…. here is our mama of the month…  Giselle!

Tell us about you and your business-to-be!

I wrote a whole collection of kids yoga stories 6 years ago when I was considering being a Kids Yoga Teacher and realized that there were limited resources integrating meaningful stories and yoga poses.  I brought together my experiences as a Primary School Teacher and certified Yoga Teacher.  Over the years, I have worked with random groups of children and read them my stories.  The response was positive!

In January of this year, I decided to self-publish the books and now have 2 storybooks and 1 coloring book on CreateSpace and Amazon.  I had found 2 different illustrators through www.elance.com and received feedback from 30 friends/family.  I created a website at www.kidsyogastories.com and regularly post on Facebook.  I am loving every minute of the process!

 

What was your career prior to becoming a mompreneur? 

My first career was as an International Primary School Teacher.  Since then I’ve been lucky to work in lots of different fields, including starting my own Corporate Yoga business in Sydney and working as a Recruiter.

My other current passion is my Small Business Coaching practice where I work with female entrepreneurs who have service-based businesses.  Through Business Planning and Strategy, I help women to think and feel differently about their businesses, in a way that is empowering and on the pathway to their success.

Why do you want start your own business? 

I love the freedom, creativity, variety, challenge, and the opportunity to really make a difference.  And hopefully earn a living doing what I love!

What makes you unique and makes your business different from anyone else out there? 

Six years ago, I couldn’t find anyone integrating story and kids yoga.  Now there are a few people doing similar work, but my point of difference is my teaching background and my desire to bring yoga off the mat.  So that children can experience ‘yoga’ in a yoga studio, but also in their homes or at a park.  My main goal is to integrate reading, movement, and fun to ultimately increase comprehension skills, reduce stress, and increase body awareness.

What accomplishments are you most proud of in your business so far? 

I’m most proud of the fact that I brought this project alive, so that children can experience the stories on their own and with their families!  I’m proud of being a stay-at-home mom and still following my dreams.

What do you like most about being a mompreneur?

I absolutely love that while my daughter is napping I have the opportunity to get stuck into my own passion.  I love the creativity and the possibility of being able to make a difference in the lives of other children.  I love that there are other mompreneurs out there following their passions too – that I am not alone.

What advice do you have for other aspiring mompreneurs?

Pick a sleep method and stick to it!  The consistency and ritual has really worked for both my daughter and I, and has allowed me time and space to bring the business alive.  Something I could not have done if I was working full time.

Get support!  You are not alone and there is a powerful network of other mompreneurs if you need to brainstorm or ask questions.  I also have a nanny one day a week for 6 hours which is invaluable in enabling me to work with my Small Business Coaching clients and writing more books.

 

If someone knocked on your door, and it was during business hours… (assuming you work at home) how will they find you?  Kid on hip, overalls… pjs?

Either playing with or feeding my daughter, or on my computer if she is napping.

Do you each lunch?  Favorite food?

A rushed sandwich or salad.

What time do you finally fall into bed at night?

11 or 12pm

Oh, and also… open ended question… any insight or advice for other mamas?

Focus on sleep, breastfeeding (if possible), playing outdoors, and reading books every day.  Keep it simple!

Any challenges you’d like to mention…?

Yes I’m still exploring how to do what I love and earn a decent living…

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May SF Mompreneur Anne-Marie Kavulla!

This months featured mom is Anne-Marie Kavulla of Pirtti Handwoven.  I met Anne-Marie last year when she landed in San Francisco, and I instantly took a liking!  She has splendid taste, which I completely identify with, and appreciate!  Here is a bit more about her, enter Anne-Marie…

Tell us about you and your business!

My business is called Pirtti Handwoven. I design and produce handwoven scarves on a floor loom in my home studio. The scarves are made in small numbers, most being one-of-a-kind or limited edition and released for sale two times a year. (Fall/Winter and Spring/Summer)  (WOW~ no one else will own my scarf… I love this!)

 What was your career prior to becoming a mompreneur?

I danced professionally in NYC for many years. I started in contemporary dance, and then went into musical theatre, competitive lindy hop, acting, print modeling…

Why do you want start your own business?

I decided to leave the performing world behind right before I had children. I wasn’t sure what I wanted to do, and then the babies started coming. I knew that the world was going to keep moving while I changed diapers and I didn’t want to be lost and without skills when I was ready to go back to work. Considering I have taught almost everyone who I have met in my life how to knit, I figured it was time to focus on fiber arts as a career. I chose weaving because it was something I was interested in and gave me a reason to keep the 36″ floor loom that was taking up a lot of space in my home.

What makes you unique and makes your business different from anyone else out there?

What makes me and my business unique is my process. Not many people weave on floor looms these days. I love color and the relationship color has with light and texture. I focus on a level of quality and care that makes the scarves very special. All my scarves are done by hand. The warp is measured by hand, all the striations are done by hand (as opposed to using pre-dyed variegated yarn), all the actual weaving, fringe twisting, label sewing is done by hand.

What accomplishments are you most proud of in your business so far?

Despite my small production, I have gathered a loyal following. Once my scarves are listed, they usually sell very fast. One time they sold out in 5 minutes. I was completely shocked and very, very happy.  (Now that is a great issue to deal with…)

What do you like most about being a mompreneur?

I can take my time. My main focus is my children. They are very young and they need me. My business gives me an outlet for creativity. If I can’t work for a week because I’m doing activities with my kids, then so be it. The downside is, my business is moving very slowly. So, I’ve worked that into my business plan as best I can. I consider now my time to learn my business inside and out. Right now I handle everything – design, weaving, photography, shipping, etc. When I am ready to grow my business, I want to know exactly what parts of the business I love and want to stay a part of, and what parts I am ready to hire help and outsource.

What advice do you have for other aspiring mompreneurs?

Get to know all the bells and whistles on your calendar and keep a tight schedule. A great babysitter is a necessity.

If someone knocked on your door, and it was during business hours… how will they find you?  Kid on hip, overalls… pjs?

Workout clothes and no makeup. Sad truth!

 Do you each lunch?  Favorite food?

I love to slip out to the Warming Hut for a tuna salad and take in the view of the Golden Gate Bridge.

What time do you finally fall into bed at night?

11pm

Any challenges you’d like to mention…?
A lot of mompreneur businesses are a one-person operation. It is extremely helpful to use groups like ours and surround yourself with people who can give you feedback. It’s hard sometimes to see the forest through the trees. Meeting with fellow mompreneurs has been extremely helpful to me.

(So. Now go on, sign up on her list!  And get one of those scarves!)

carry on ladies, until next month.
Remember if you would like to be featured, please contact me, Lane Here!


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April’s Mompreneur: Fresh Baby Bites

While I was pregnant, no, not when pregnant, while I was pregnant I didn’t live in reality, I was in the pregnancy bliss… let me move forward a bit… in the first year of my son’s life, I fantasized about creating an organic baby food company… and then I found… Fresh Baby Bites one day while I was shopping at Sprout!  Then fast forward two years and kabamm, I am introduced to the one of the founders of Fresh Baby Bites, Kim Burns!  YEAH, this months Mompreneur is KIM… Here’s Kim…

at the kitchen

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tell us about you and your business–

Fresh Baby Bites is a local baby food business based right here in San Francisco. We only use fresh, local, organic ingredients for our baby food-and offer everything from simple purees, to purees perfectly spiced up with fresh herbs and spices, to spices & grains where we incorporate healthy grains including amaranth, buckwheat, barley & quinoa.  We also include protein options–local, grass-fed beef, lamb and poultry.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What was your career prior to becoming a mompreneur?

I sold a wrinkle filler and a competitor to botox to plastic surgeon & cosmetic dermatologists.  I went from wrinkles to baby food!! My business partner, Cristina Serafyn, has a marketing background and has been to more farmers markets around the world than she can count!

Why do you want start your own business? 

I always thought if you are going to work hard why not work for yourself?  I found something I was passionate about ran with it.  It hasn’t been as easy as i thought it was going to be but it is rewarding and enjoyable!

What makes you unique and makes your business different from anyone else out there? 

We are the only baby food company in the area to exclusively use local ingredients–even our rice is from northern California!  You won’t see mangos on our menu because they don’t grow in our backyard!! Our menu changes not only seasonally but also weekly-we truly believe that variety is the spice of life!  We also use fresh herbs and spices to help develop baby’s palate at an early age-baby food does not need to be bland!!!  We deliver our Fresh Baby Bites bundles directly to your doorstep from Marin down to the South Bay-with several free pick up locations including Sprout, Peekadoodle, Day One center, Recess and Baby World.

 

 

 

 

 

 

 

 

 

 

 

 

What accomplishments are you most proud of in your business so far?

We deliver Fresh Baby Bites ourselves to our customer’s doorstep-hearing from our parents and meeting the babies about how happy they are with the food, how we really have made their lives so much easier-giving the parents more time to spend with their baby is priceless.  We love that what we are doing is truly making a difference in the lives of our customers.  We also just celebrated our first year in business-a true milestone for any small start up and we are just now launching into adding finger food to our menu!

What do you like most about being a mompreneur?

Obviously the flexibility to set our own schedule and make our own decisions about how we want things to be.  It is very rewarding to do something you enjoy for yourself instead of working for someone else!  To see our idea actually in motion and looking forward to seeing where we can take the business over the next few years is very exciting


 

 

 

 

 

 

 

 

 

 

 

 

 

What advice do you have for other aspiring mompreneurs?

If you have the passion and drive to do something than go for it!!! Yes giving up the cushion of the corporate world can be tough-it took me about 2 years to give up the corporate world but I was confident in all the planning and background work that we did to make the leap of faith.  Yes I gave up a nice salary and probably won’t make any real money anytime soon-but I think that will change in the very near future.  Realize that it will be harder than you think but it will also be more rewarding than you think!  I would also suggest finding a business partner!! I know I couldn’t do it all by myself–if you have someone to work with that you like it will make life much easier and more fun!

If someone knocked on your door, and it was during business hours…  how will they find you?  Kid on hip, overalls… pjs?

Since I am 7  months pregnant you will most likely find me in yoga pants and a tank top! Cooking days include jeans and a long sleeved-T-shirt along with my apron and of course flats!!!

Do you each lunch?  Favorite food?

When we are in the kitchen we usually heat up Tamales from Alicia’s Tamales Los Mayas.   Our office day is on Tuesday and our office is a local cafe with wi-fi so you will find us at The Grove most Tuesday’s-I love their Tuna Melt!

What time do you finally fall into bed at night? 

I usually end up falling asleep in my daughter’s bed around 8:30 wake up an hour or so later and stumble into my own bed-my husband works NY hours so we are an early to bed household!

Any challenges you’d like to mention…?

Making the food is the easy part!! Getting the word out has been the most time-consuming part.  We are out constantly doing tastings at baby stores, mom groups, various Mom & Baby events- GGMG has been a great resource for helping us spread the word–We have nice relationships with Carmel Blue, Sprout, Day One Center, Recess and recently Baby World who have all been great at helping spread the word about Fresh Baby Bites.

Yeah, thank you KIM!

You can find out more information about FRESH baby bites and order here!

 

 

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